The essence of marketing in one image

by jordicabot | Dec 2, 2013 | advertisement, humor, marketing, stories entrepreneur

Once again, it’s not about adding one more feature to your product and, in most cases, it’s not even a price issue, it’s “just” about presenting it in a way that makes people want it (but don’t forget that marketing doesn’t do...

Huge impact of StackOverflow on your marketing efforts

by jordicabot | Jan 28, 2013 | advertisement, marketing, stories entrepreneur

I enjoy answering open questions on StackOverflow, specially regarding my two main “expertise” areas: software development (specially using modeling techniques) and WordPress. There are many reasons to spend our limited free time in StackOverflow (e.g, the...

Another anecdotal evidence of the complexity of choosing the right name for your product

by jordicabot | Jun 5, 2012 | advertisement, product development, stories entrepreneur

It turns out that Google AdWords thinks PHP-Nuke is a dangerous weapon. As such, it’s not possible to create ads that offer services around it. You can add “make sure ad networks will like it” to the typical guidelines to follow when choosing your...

Got hit by a Penguin and lost 80% of my Google search traffic (now what?)

by jordicabot | May 28, 2012 | advertisement, marketing, social, stories entrepreneur

I don’t usually worry too much about SEO, I prefer to believe that good content will attract visitors (I know, I´m sometimes a bit naïve!). So, I was not even aware that on April 24rd Google was launching the Penguin update but its effect has been devastating:...

Sorry, but I’m not in twitter to follow your personal life

by jordicabot | Feb 3, 2012 | advertisement, marketing, social, stories entrepreneur

I use twitter as a work tool every day and I’m always looking for new people to follow (among the ones that follow me or thanks to the twilert search alerts that I’ve setup). Unfortunately, I end up following few of the interesting people I find because there is too...