by jordicabot | Feb 7, 2015 | marketing, stories entrepreneur
Paid reviews of your product in popular sites in your business niche are one of the most popular marketing strategies. I have done it myself and after a postmortem analysis of the experience I can now tell you that it was a mistake and one that you should avoid. Wanna...
by jordicabot | Sep 1, 2014 | marketing, social, stories entrepreneur
A few days ago, I published this post in my software modeling and development blog. I then submitted the post to two popular social networking/sharing sites for developers (Dzone, and reddit). You can judge yourself the results I got In Dzone ( direct link) In Reddit...
by jordicabot | Dec 2, 2013 | advertisement, humor, marketing, stories entrepreneur
Once again, it’s not about adding one more feature to your product and, in most cases, it’s not even a price issue, it’s “just” about presenting it in a way that makes people want it (but don’t forget that marketing doesn’t do...
by jordicabot | Aug 21, 2013 | humor, marketing
We all dream our new software product / service to make the front page of Hacker News. Even if most of us are (or should be) aware that, most likely, the long term impact of this achievement will be quite limited , this is still some kind of milestone many of us...
by jordicabot | Jul 5, 2013 | marketing, stories entrepreneur
Yes, I know, I should have paid more attention to the way I was spending my money on Google AdWords but when you’re a one man band it’s difficult to be everywhere (fortunately, we are now four people so beyond revamping the site and preparing the launch of...
by jordicabot | Jun 11, 2013 | business model, marketing, philosophy, stories entrepreneur
An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase (Wikipedia). So basically, impulse buyers are people that decide to purchase your product / service without carefully evaluating whether the product...
