by jordicabot | Feb 4, 2019 | marketing, Research Rants
I bet the time you spend promoting your research every week is close to zero. Once the paper is published and the presentation done (if any), you just move on to the next one. You just assume that the people in need of the solution you created in that paper will find...
by jordicabot | Sep 12, 2017 | marketing, stories entrepreneur, website creation
I, like many of you, fell into the trap of believing that getting new emails from visitors was my most important path to success. And that I had to get it done no matter what. In fact, this is what any marketing guru will tell you. So I follow suit and added an email...
by jordicabot | Dec 2, 2013 | advertisement, humor, marketing, stories entrepreneur
Once again, it’s not about adding one more feature to your product and, in most cases, it’s not even a price issue, it’s “just” about presenting it in a way that makes people want it (but don’t forget that marketing doesn’t do...
by jordicabot | Aug 21, 2013 | humor, marketing
We all dream our new software product / service to make the front page of Hacker News. Even if most of us are (or should be) aware that, most likely, the long term impact of this achievement will be quite limited , this is still some kind of milestone many of us...
by jordicabot | Jun 11, 2013 | business model, marketing, philosophy, stories entrepreneur
An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase (Wikipedia). So basically, impulse buyers are people that decide to purchase your product / service without carefully evaluating whether the product...
by jordicabot | May 28, 2013 | marketing, stories entrepreneur, website creation
I believe revisiting and revamping your website design once a year is a necessary evil. Your webiste is the first impression visitors will get of your business. And website design is like clothing fashion, there are new trends every year and the clothes / designs from...
