My first product launch in Product Hunt – 5 takeaways

by jordicabot | Nov 3, 2019 | marketing, product development, productivity, stories entrepreneur

Yesterday, we launched Xatkit on ProductHunt. This is the first time ever I’ve tried to launch a product in PH. And while there is plenty of advice on how to be thoroughly prepare your PH launch and maximize your chances of success, we followed none. Being a...

How much time do you devote to promote your own research?

by jordicabot | Feb 4, 2019 | marketing, Research Rants

I bet the time you spend promoting your research every week is close to zero. Once the paper is published and the presentation done (if any), you just move on to the next one. You just assume that the people in need of the solution you created in that paper will find...

From now on, no more pop-ups in my sites

by jordicabot | Sep 12, 2017 | marketing, stories entrepreneur, website creation

I, like many of you, fell into the trap of believing that getting new emails from visitors was my most important path to success. And that I had to get it done no matter what. In fact, this is what any marketing guru will tell you. So I follow suit and added an email...

The essence of marketing in one image

by jordicabot | Dec 2, 2013 | advertisement, humor, marketing, stories entrepreneur

Once again, it’s not about adding one more feature to your product and, in most cases, it’s not even a price issue, it’s “just” about presenting it in a way that makes people want it (but don’t forget that marketing doesn’t do...

Made the front page of Hacker News but for the wrong reasons

by jordicabot | Aug 21, 2013 | humor, marketing

We all dream our new software product / service to make the front page of Hacker News. Even if most of us are (or should be) aware that, most likely, the long term impact of this achievement will be quite limited , this is still some kind of milestone many of us...

Stop impulse buyers – I don’t let you buy my SW service without testing it first

by jordicabot | Jun 11, 2013 | business model, marketing, philosophy, stories entrepreneur

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase (Wikipedia). So basically, impulse buyers are people that decide to purchase your product / service without carefully evaluating whether the product...