From now on, no more pop-ups in my sites

by jordicabot | Sep 12, 2017 | marketing, stories entrepreneur, website creation

I, like many of you, fell into the trap of believing that getting new emails from visitors was my most important path to success. And that I had to get it done no matter what. In fact, this is what any marketing guru will tell you. So I follow suit and added an email...

The essence of marketing in one image

by jordicabot | Dec 2, 2013 | advertisement, humor, marketing, stories entrepreneur

Once again, it’s not about adding one more feature to your product and, in most cases, it’s not even a price issue, it’s “just” about presenting it in a way that makes people want it (but don’t forget that marketing doesn’t do...

Made the front page of Hacker News but for the wrong reasons

by jordicabot | Aug 21, 2013 | humor, marketing

We all dream our new software product / service to make the front page of Hacker News. Even if most of us are (or should be) aware that, most likely, the long term impact of this achievement will be quite limited , this is still some kind of milestone many of us...

Stop impulse buyers – I don’t let you buy my SW service without testing it first

by jordicabot | Jun 11, 2013 | business model, marketing, philosophy, stories entrepreneur

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase (Wikipedia). So basically, impulse buyers are people that decide to purchase your product / service without carefully evaluating whether the product...

Revamp your website design once a year

by jordicabot | May 28, 2013 | marketing, stories entrepreneur, website creation

I believe revisiting and revamping your website design once a year is a necessary evil. Your webiste is the first impression visitors will get of your business. And website design is like clothing fashion, there are new trends every year and the clothes / designs from...

Huge impact of StackOverflow on your marketing efforts

by jordicabot | Jan 28, 2013 | advertisement, marketing, stories entrepreneur

I enjoy answering open questions on StackOverflow, specially regarding my two main “expertise” areas: software development (specially using modeling techniques) and WordPress. There are many reasons to spend our limited free time in StackOverflow (e.g, the...