Revamp your website design once a year

by jordicabot | May 28, 2013 | marketing, stories entrepreneur, website creation

I believe revisiting and revamping your website design once a year is a necessary evil. Your webiste is the first impression visitors will get of your business. And website design is like clothing fashion, there are new trends every year and the clothes / designs from...

Huge impact of StackOverflow on your marketing efforts

by jordicabot | Jan 28, 2013 | advertisement, marketing, stories entrepreneur

I enjoy answering open questions on StackOverflow, specially regarding my two main “expertise” areas: software development (specially using modeling techniques) and WordPress. There are many reasons to spend our limited free time in StackOverflow (e.g, the...

Selling my own book: my royalties are less than what I get with the Amazon Affiliate program

by jordicabot | Oct 10, 2012 | business model, marketing, stories entrepreneur

I just published my first book . And as a member of the Amazon affiliate program, I put an Amazon widget in the book site to get the referral rates by selling my own book. The “funny” thing is that the referral rate is 6% of the book price which is more...

Got hit by a Penguin and lost 80% of my Google search traffic (now what?)

by jordicabot | May 28, 2012 | advertisement, marketing, social, stories entrepreneur

I don’t usually worry too much about SEO, I prefer to believe that good content will attract visitors (I know, I´m sometimes a bit naïve!). So, I was not even aware that on April 24rd Google was launching the Penguin update but its effect has been devastating:...

Sorry, but I’m not in twitter to follow your personal life

by jordicabot | Feb 3, 2012 | advertisement, marketing, social, stories entrepreneur

I use twitter as a work tool every day and I’m always looking for new people to follow (among the ones that follow me or thanks to the twilert search alerts that I’ve setup). Unfortunately, I end up following few of the interesting people I find because there is too...

Lots of invalid clicks on Google AdWords ?

by jordicabot | Aug 6, 2011 | customers, marketing, stories entrepreneur

When needed, I’m the first one in criticizing google (most notoriously regarding Google´s Christmas present: Canceling my AdSense Account ) but this time I was on the other side of the equation: Google just paid me back 15 EUR due to detected invalid clicks....