I believe in the KISS principle and, specially, in the limited feature set approach for software products but my limited imagination would never have thought that a restaurant with a single menu option could be successful.
But clearly, L’Entrecôte (see also its wikipedia entry for more info) has proven me wrong. Since I moved to Nantes I’ve been there several times and each time I had to wait outside to get a table there. And all this, serving only entrecôtes (“rib eye” steak). No options. No decisions to be made. As simple as it gets.
If you do only one thing but you do it great (and believe, their secret sauce is difficult to beat) customers will come even if they cannot choose.
More than ever, this post is clearly “food for thought”