I use twitter as a work tool every day and I’m always looking for new people to follow (among the ones that follow me or thanks to the twilert search alerts that I’ve setup).
Unfortunately, I end up following few of the interesting people I find because there is too much noise in their accounts (noise defined as “a lot of personal tweets”).
Let’s be honest, I’m really glad that you enjoyed your bagel with cream cheese this morning or that you became the mayor of X but I don’t really care. So, if I don’t follow you back don’t get mad at me, it’s not personal, I just don’t have time/interest in your personal life.
So, if you created a twitter account as part of your marketing strategy for your mISV please make sure that each tweet is worth reading. Keep personal stuff for your personal twitter account but don’t mix things up. I (and for sure others) would appreciate it. Thanks!