We all agree that “bad feedback is good – no feedback is bad” but when feedback arrives you must be careful not take it personally. During your entrepreneurial life you’ll find all kinds of customers (toxic, funny, nice, serious, annoying,…) and if you let each of them to affect you personally you’ll live in a permanent emotional rollercoaster.

My recipe for this? Each time you get customer feedback read it very attentively but keep in mind that you’re not so bad (and nor so good) as the customer says.