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Focus on what’s important or “X*0 = 0”

by jordicabot | Sep 13, 2011 | business model, product development, stories entrepreneur

Some months ago a colleague asked me how much FastSpring was taking from each sale I was making. The answer? I had no idea. Sure, I should know this but the truth is that when you are not making any money (as I was at the time) it doesn’t really matter the...

Good marketing helps but doesn’t do miracles

by jordicabot | Jul 17, 2011 | business model, marketing, product development, stories entrepreneur

A good marketing strategy may multiply your clients by 10 or more, but any quantity multiplied by zero is still zero!. This means that if, after a reasonable amount of time, you have absolutely no customers for your product, maybe the problem is not the marketing of...
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RSS Latests SW Eng posts

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