by jordicabot | Dec 23, 2013 | customers, philosophy, stories entrepreneur
In the initial phases of any client work, you obviously exchange quite a few emails with the client. This exchange is for free, all the information we provide at this stage is aimed at understanding what the client wants and making sure s/he understand what...
by jordicabot | Jun 11, 2013 | business model, marketing, philosophy, stories entrepreneur
An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase (Wikipedia). So basically, impulse buyers are people that decide to purchase your product / service without carefully evaluating whether the product...
by jordicabot | May 5, 2013 | philosophy, product development, stories entrepreneur
These last weeks, we have had a lot of back-and-forth discussions to decide our next product. As you already know there are hundreds of papers / books /methods to choose the right niche and product but one single sentence was always in my mind during the whole...
by jordicabot | Feb 27, 2013 | business model, philosophy, product development, stories entrepreneur
Having crazy product ideas is not usually a problem for want-to-be-entrepreneurs but if you want to play it a little bit safer my advice would be to wait for the new technology/langauge/framework published by any of the big-tech companies (Facebook, Google, Amazon,...
by jordicabot | Dec 3, 2012 | legal, philosophy, stories entrepreneur
In the beginning, I signed a couple of NDAs (non-disclosure agreements), yes we all make mistakes, until I realized this was utterly stupid. Let me summarize why wasting my time with a NDA is stupid: Huge time investment. In an ideal world, NDAs would be clear,...
by jordicabot | Aug 14, 2012 | philosophy, stories entrepreneur
After winning a bronze medal (female wrestling) in the London 2012 Olympic games, Maider Unda was asked why her sport wasn’t more popular in Spain. Her answer was straight to the point, she said that wrestling is a tough sport and life in Spain was too easy...